“This book turns
fresh ground in advertising history.” Luke Sullivan, author of “Hey Whipple, Squeeze This” — “Essential reading!” Lürzer’s Archive — “A fascinating story of how the Creative Revolution really started.” Al
Ries, co-author of “Positioning. The Battle for Your Mind” — “A cracker!” AdScam
160 pp, b/w, 40 visuals, 17 x 9 cm, lay-flat binding. Design: Bruce Roberts.
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