Before Volkswagen’s fall from grace, it was one of the most powerful brands in the world. And it all started with one ad.

“This book turns fresh ground in advertising history.” Luke Sullivan, author of “Hey Whipple, Squeeze This”Essential reading!Lürzer’s ArchiveA fascinating story of how the Creative Revolution really started. Al Ries, co-author of Positioning. The Battle for Your Mind — “A cracker! AdScam

160 pp, b/w, 40 visuals, 17 x 9 cm, lay-flat binding. Design: Bruce Roberts.

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